Tommie Copper
Supporting an Active Life — For Every Ability
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WCAG 2.1 AA
Compliance Achieved
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Ongoing
Monitoring Program Active
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Real Users
Tested with Disabled Testers
The Challenge
Tommie Copper designs compression and support wear for people dealing with pain, injury, and mobility challenges — a customer base that skews heavily toward individuals who may also live with disabilities.
Tommie Copper designs compression and support wear for people dealing with pain, injury, and mobility challenges — a customer base that skews heavily toward individuals who may also live with disabilities. The irony was not lost on the team that their website was itself presenting barriers to the very audience they serve.
With a customer base that includes older adults and individuals with physical disabilities who are also likely to use assistive technologies, Tommie Copper had a unique brand imperative — beyond legal compliance — to ensure their digital experience matched their mission.
The Inclusive Web Solution
Inclusive Web conducted a human-led WCAG 2.1 AA audit across the Tommie Copper website, with specialized attention to the product filtering and size-selection experience — flows that are particularly complex and often inaccessible for screen reader and keyboard-only users.
Our team developed a prioritized remediation plan and worked with Tommie Copper's development partners to verify that every fix actually resolved the issue in practice — not just in theory. We then validated the final experience with real users who identify as disabled.
Comprehensive WCAG 2.1 AA audit with focus on product selection, size guides, and customer reviews
Remediation guidance and developer collaboration
Fix verification — no issue marked resolved without real-world confirmation
Real-user testing with testers who live with disabilities and use assistive technologies including voice control and screen readers
Ongoing monitoring to maintain compliance through product launches and seasonal campaigns
Real-User Accessibility Testing
Inclusive Web partnered with testers who identify as disabled and rely on assistive technologies daily — including screen readers, voice control, and keyboard-only navigation. This ensures that Tommie Copper's digital experience works not just on paper, but in real-world use.
The Result
Full WCAG 2.1 AA compliance achieved across the Tommie Copper digital experience
Product discovery and purchase flows now fully accessible to keyboard and screen reader users
Real-world validation by disabled users confirmed meaningful improvements in usability
ADA legal risk substantially reduced
Brand alignment strengthened — a company serving mobility-challenged customers now has a fully accessible website
"Our customers are people who understand physical limitations better than anyone. We had a responsibility to make sure our website didn't create digital ones. Inclusive Web helped us live up to that responsibility"
Chief Marketing Officer, Tommie Copper
Services Delivered
WCAG 2.1 AA Audit (Museum Website & Mobile App)
Mobile App Accessibility (iOS & Android)
Names Memorial Digital Experience Audit
Remediation Verification
Educational Content Accessibility Review
Real-User Usability Testing
Visitor Planning & Ticketing Flow Audit
Ongoing Accessibility Monitoring
Compliance Drivers
Federal obligations and public expectations that made this work essential.
ADA / Legal Risk Mitigation
WCAG 2.1 AA Compliance
Brand Mission & Customer Alignment
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