Visit Myrtle Beach
Overview:
Visit Myrtle Beach, the official destination marketing organization for Myrtle Beach, South Carolina, aimed to make its digital platforms a welcoming gateway for all travelers. With tourism at the heart of its mission, ensuring an accessible digital experience became a top priority to support travelers of all abilities.
Challenge:
The Visit Myrtle Beach website serves as a hub for planning vacations, booking accommodations, discovering attractions, and engaging with multimedia content. However, key portions of the site presented accessibility barriers—including image-heavy pages, interactive maps, and video content without appropriate alternatives—restricting access for users relying on assistive technologies.
Solution:
We partnered with Visit Myrtle Beach to perform a full digital accessibility assessment and implement practical solutions that would open the digital doors to all visitors. Enhancements included:
Accessible Video and Audio Players with captions and transcripts
Map and Itinerary Tools redesigned for screen reader and keyboard accessibility
Inclusive design practices integrated into ongoing content updates
Improved heading structure and navigation patterns for better usability
Results:
Visit Myrtle Beach now offers a more inclusive planning experience for travelers:
Wider audience reach, including users with mobility and visual impairments
Improved SEO and content discoverability due to cleaner semantic structure
Boosted community trust and engagement by demonstrating a clear commitment to inclusivity
Recognition:
As a tourism leader, Visit Myrtle Beach is now recognized for promoting accessible travel and inspiring other destination marketing organizations to follow suit. Their inclusive digital transformation reflects the spirit of Southern hospitality—welcoming everyone with open arms.
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