Buck Mason
Built for Everyone — Including the 1-in-4 Americans with a Disability
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WCAG 2.1 AA
Compliance Achieved
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100%
Issues Verified Fixed
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Assistive Tech
Validated by Real Users
The Challenge
Buck Mason has built its reputation on quality, simplicity, and accessibility of another kind — making well-made clothing approachable.
Buck Mason has built its reputation on quality, simplicity, and accessibility of another kind — making well-made clothing approachable. But their online store told a different story for customers who rely on screen readers, keyboard navigation, or other assistive technologies to shop.
As awareness of digital accessibility lawsuits targeting DTC brands surged, Buck Mason's leadership recognized the need to proactively address ADA compliance — not just to mitigate legal risk, but because it aligned with their brand values of doing things right.
The Inclusive Web Solution
Inclusive Web performed a detailed human-led audit of Buck Mason's Shopify-based storefront, evaluating accessibility against WCAG 2.1 AA criteria across the full purchase journey — from collection pages to the product detail page, size guides, cart, and checkout.
Because many Shopify accessibility issues are embedded in theme code and third-party apps, our team provided Buck Mason with specific, actionable remediation guidance that their developers could implement directly — and we verified each fix was working correctly before closing it out.
Human-led WCAG 2.1 AA audit of Shopify storefront including theme and third-party integrations
Detailed remediation guidance mapped to specific code-level changes
Issue verification — every reported fix was re-tested and confirmed before sign-off
Usability testing with real users who identify as disabled, using tools like JAWS, NVDA, and VoiceOver
Accessibility monitoring program to maintain compliance as the catalog and site evolve
Real-User Accessibility Testing
Inclusive Web partnered with testers who identify as disabled and rely on assistive technologies daily — including screen readers, voice control, and keyboard-only navigation. This ensures that Buck Mason's digital experience works not just on paper, but in real-world use.
The Result
Full WCAG 2.1 AA compliance achieved across the Buck Mason storefront
All identified accessibility barriers resolved and independently verified
Real-world usability confirmed by testers who rely on assistive technologies as part of their daily lives
Legal risk under ADA Title III substantially reduced
Ongoing monitoring in place to protect compliance through seasonal campaigns and product updates
"Buck Mason is built on simplicity and quality for everyone. Our store serves customers of all abilities — including those using assistive technologies. Our digital experience has to reflect that standard. Inclusive Web made sure it does."
BUCK MASON – DIRECT-TO-CONSUMER APPAREL BRAND
Services Delivered
WCAG 2.1 AA Audit
Shopify Accessibility Review
Remediation Verification
Real-User Usability Testing
Ongoing Monitoring
Compliance Drivers
Federal obligations and public expectations that made this work essential.
ADA / Legal Risk Mitigation
WCAG 2.1 AA Compliance
Brand Values & Inclusivity
Ready to make your digital experience accessible to everyone?
Inclusive Web combines human-led audits, verified remediation, and real-user testing to deliver accessibility that actually works.