DIY Pest Control
Empowering Every Homeowner with an Accessible Digital Experience
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WCAG 2.1 AA
Compliance Achieved
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100+
Issues Resolved & Verified
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Keyboard + Screen Reader
Fully Navigable
The Challenge
DIY Pest Control is a leading online retailer of professional-grade pest control products, serving homeowners and contractors across the country.
DIY Pest Control is a leading online retailer of professional-grade pest control products, serving homeowners and contractors across the country. With a large and detailed product catalog — spanning thousands of SKUs with complex filtering options — their website presented significant accessibility challenges for users relying on assistive technologies.
As a growing e-commerce brand, DIY Pest Control was increasingly aware of ADA lawsuit risk in the retail sector, and recognized that their product catalog's complexity made accessibility remediation both more critical and more technically demanding.
The Inclusive Web Solution
Inclusive Web performed a comprehensive human-led WCAG 2.1 AA audit of the DIY Pest Control platform, with particular focus on the product catalog, search and filtering functionality, and checkout — the areas most likely to create barriers for users with disabilities and most frequently cited in ADA litigation.
Our team provided specific, developer-ready remediation guidance and remained engaged through the fix process, verifying that each resolved issue actually worked correctly for assistive technology users before closure.
WCAG 2.1 AA audit of large-scale product catalog, search, filters, and checkout
Accessibility review of product detail pages including specification tables and application guides
Prioritized remediation roadmap by legal risk and user impact
Verification testing for every resolved issue
Real-user testing with testers who identify as disabled, confirming keyboard and screen reader navigability
Real-User Accessibility Testing
Inclusive Web partnered with testers who identify as disabled and rely on assistive technologies daily — including screen readers, voice control, and keyboard-only navigation. This ensures that DIY Pest Control's digital experience works not just on paper, but in real-world use.
The Result
WCAG 2.1 AA compliance achieved across the full e-commerce platform
100+ accessibility issues resolved and verified — including complex catalog filtering and search functionality
Keyboard-only and screen reader navigation fully functional across critical purchase flows
ADA legal exposure significantly reduced
Improved usability confirmed by real users with disabilities in post-remediation testing
"We sell products that help people take control of problems in their homes. Inclusive Web helped us make sure all of our customers — regardless of ability — can do exactly that on our website."
Director of E-Commerce, DIY Pest Control
Services Delivered
WCAG 2.1 AA Audit
• Large Catalog Accessibility Review
• Remediation Verification
• Real-User Testing
• Ongoing Monitoring
Compliance Drivers
Federal obligations and public expectations that made this work essential.
ADA / Legal Risk Mitigation
• WCAG 2.1 AA Compliance
• E-Commerce Usability Improvement
Ready to make your digital experience accessible to everyone?
Inclusive Web combines human-led audits, verified remediation, and real-user testing to deliver accessibility that actually works.