Mullen Lowe
Creative That Connects With Every Audience — Including the 1-in-4 with a Disability
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Embedded
Accessibility Across Client Work
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White-Label
Audits Delivered Under Agency Brand
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Ongoing
Monitoring for Managed Client Sites
The Challenge
Mullen Lowe is a globally recognized creative agency known for delivering bold, culturally resonant work for some of the world's most prominent brands.
Mullen Lowe is a globally recognized creative agency known for delivering bold, culturally resonant work for some of the world's most prominent brands. As the agency's client portfolio increasingly demanded digital experiences that could reach the broadest possible audience, accessibility emerged as both a creative imperative and a compliance obligation that the agency needed to address systematically.
The challenge facing Mullen Lowe was one familiar to many full-service creative agencies: accessibility was being handled reactively — flagged late in the production process, addressed inconsistently across projects, and often passed back to clients without the verified remediation and monitoring infrastructure needed to sustain compliance over time. Meanwhile, clients were facing growing ADA litigation risk, and the agency's inability to confidently stand behind the accessibility of its digital deliverables was becoming a business vulnerability.
Mullen Lowe needed an accessibility partner who could integrate seamlessly into their creative and production workflow — providing the technical depth the agency didn't have in-house, eliminating the remediation guesswork that was slowing their teams, and enabling the agency to present a credible, differentiated accessibility practice to clients.
The Inclusive Web Partnership
Inclusive Web established a white-label accessibility partnership with Mullen Lowe — embedding accessibility expertise across the agency's client delivery workflow in a model designed to complement, not disrupt, the agency's creative process.
Our engagement covered the full lifecycle of client accessibility needs: strategy consulting to help Mullen Lowe define their accessibility offering, white-label audits delivered under the agency's brand, developer remediation guidance that eliminated costly guesswork, staff training to build internal accessibility awareness, and ongoing monitoring for client digital properties under the agency's management.
White-label WCAG 2.1 AA audits delivered to Mullen Lowe clients under the agency's brand
Accessibility strategy consulting — helping Mullen Lowe define, position, and communicate their accessibility practice
Developer and production team remediation guidance — specific, actionable fixes that eliminate guesswork and accelerate resolution
Agency staff training — equipping creative, UX, and production teams to identify and avoid accessibility issues during ideation and build
Ongoing monitoring for client digital properties managed by Mullen Lowe — catching regressions before they reach the client
Real-user testing with testers who identify as disabled, validating client digital experiences before delivery
Accessibility review integrated into the agency's standard project delivery milestones
Continuous improvement process — regular reviews of agency accessibility performance and refinement of internal practices
The Guesswork Elimination Advantage
Creative agencies lose significant time and budget when accessibility remediation is handled without expert guidance. Developers tasked with fixing audit findings without precise direction often apply partial solutions — addressing the symptom without resolving the underlying issue, or introducing new barriers in the process. Inclusive Web's developer-specific remediation guidance gives Mullen Lowe's production teams exactly what they need: a precise fix, a clear explanation of why it works, and a way to verify it — eliminating the cycle of guesswork, rework, and re-audit that drives up project costs.
The Result
Accessibility integrated as a standard component of Mullen Lowe's client delivery process across the agency
White-label audit capability allowing the agency to present a credible, branded accessibility service to clients
Developer and production team remediation time reduced through precise, guesswork-free guidance
Agency staff — across creative, UX, and production — equipped to identify and avoid accessibility issues proactively
Client digital deliverables verified against WCAG 2.1 AA standards, including real-user testing validation
Client ADA legal exposure reduced through verified accessible delivery and ongoing monitoring
Mullen Lowe differentiated in new business conversations through a demonstrable, credible accessibility practice
Ongoing monitoring ensuring client sites remain compliant through campaign updates and content changes
"Our clients expect us to deliver work that reaches every person in their audience. Inclusive Web gave us the infrastructure to back that up with real accessibility expertise — embedded in our process, white-labeled for our clients, and verified by real users."
VP of Digital Production, Mullen Lowe
Services Delivered
White-Label WCAG 2.1 AA Audits
Accessibility Strategy Consulting
Developer & Production Remediation Guidance
Agency Staff Accessibility Training
Ongoing Client Site Monitoring
Real-User Usability Testing
Project Milestone Accessibility Reviews
Continuous Improvement Process
Compliance & Public Mandate Drivers
Federal obligations and public expectations that made this work essential.
Credible White-Label Accessibility Offering for Clients
Reduced Client ADA Legal Exposure
Elimination of Production Remediation Guesswork
Differentiated New Business Positioning
Agency-Wide Accessibility Awareness
Can your agency confidently stand behind the accessibility of every digital experience you deliver?
Inclusive Web partners with digital agencies to embed accessibility expertise directly into their delivery process — reducing cost, eliminating guesswork, and ensuring every client build meets the standard.