Saatchi & Saatchi Healthcare
Healthcare Communications That Reach Every Patient — Without Exception
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Embedded
Accessibility in Healthcare Comms
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White-Label
Audits for Pharma & Health Clients
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Real Users
Patient-Centered Validation
The Challenge
Saatchi & Saatchi Healthcare is one of the world's most respected healthcare communications agencies, creating patient education materials, branded pharmaceutical campaigns, HCP engagement platforms, and digital health experiences for leading life sciences and healthcare companies.
Saatchi & Saatchi Healthcare is one of the world's most respected healthcare communications agencies, creating patient education materials, branded pharmaceutical campaigns, HCP engagement platforms, and digital health experiences for leading life sciences and healthcare companies. In healthcare communications, the audience is not a generic consumer — it is a patient managing a serious condition, a caregiver navigating a complex healthcare system, or a healthcare professional seeking clinical information. Accessibility in this context is not a nice-to-have; it is a patient equity obligation.
As the agency's pharmaceutical and healthcare clients faced increasing ADA scrutiny of their branded digital properties — and as the patient populations those properties serve skewed heavily toward individuals with disabilities, chronic conditions, and age-related accessibility needs — Saatchi Healthcare recognized that accessibility had to be embedded in how they built and delivered digital work, not appended after the fact.
The specific challenge the agency faced was one of expertise and efficiency. Healthcare communications involve complex regulatory content requirements — safety information, fair balance, ISI disclosures — that intersect with accessibility standards in technically demanding ways. Developers left to navigate that intersection without expert guidance lost significant time and often produced fixes that didn't hold up. Saatchi Healthcare needed a partner who understood both the accessibility standards and the healthcare communications context.
The Inclusive Web Partnership
Inclusive Web established a specialized accessibility partnership with Saatchi & Saatchi Healthcare — embedding accessibility expertise across the agency's digital delivery workflow with particular depth in the pharmaceutical and healthcare communications context.
Our partnership was built around three core priorities: enabling the agency to deliver genuinely accessible digital work to their healthcare clients, training Saatchi Healthcare's teams to understand and apply accessibility principles within the constraints of regulated pharmaceutical content, and providing the ongoing monitoring infrastructure needed to sustain compliance for client properties through regulatory updates, campaign refreshes, and new content launches.
White-label WCAG 2.1 AA audits delivered to Saatchi Healthcare clients — pharma brands, health systems, and patient education properties — under the agency's brand
Accessibility strategy consulting tailored to healthcare communications — including guidance on accessibility within regulated pharmaceutical content environments
Developer remediation guidance with specific expertise in pharma UI components — ISI disclosures, safety modals, and regulatory content elements
Agency staff training covering accessibility principles for healthcare communicators — creative, UX, medical writers, and regulatory affairs teams
Ongoing monitoring for client digital properties, maintaining compliance through the regulatory content lifecycle
Real-user testing with testers who identify as disabled, validating patient-facing and HCP-facing digital experiences before delivery
Accessibility review embedded in the agency's standard pharmaceutical campaign production milestones
Continuous improvement process — regular assessment of accessibility performance across the agency's client portfolio and refinement of delivery practices
The Guesswork Elimination Advantage
Healthcare communications present a unique accessibility challenge: branded pharmaceutical content must simultaneously meet WCAG 2.1 AA accessibility standards and comply with FDA regulatory content requirements — including prominent safety information, fair balance, and ISI disclosures. Developers without expert guidance navigating this intersection often introduce accessibility barriers while attempting to meet regulatory obligations, or sacrifice regulatory compliance while attempting accessibility fixes. Inclusive Web eliminates this tension entirely — providing Saatchi Healthcare's teams with guidance that satisfies both requirements, removing the guesswork that costs time, budget, and client trust.
The Result
Accessibility embedded as a standard component of Saatchi Healthcare's digital delivery process across pharmaceutical and health client work
White-label audit capability enabling the agency to present a credible, healthcare-specialized accessibility service to clients
Developer remediation time reduced through precise guidance that accounts for the specific constraints of regulated pharmaceutical content
Agency teams — including creative, UX, and medical affairs — equipped to apply accessibility principles within the healthcare communications context
Patient-facing and HCP-facing digital experiences verified against WCAG 2.1 AA standards with real-user validation by testers who identify as disabled
Client ADA legal exposure reduced across pharmaceutical branded properties and patient education platforms
Ongoing monitoring ensuring client properties remain compliant through regulatory content updates and campaign refreshes
Saatchi Healthcare differentiated in new business pitches through a demonstrable, healthcare-specialized accessibility practice
"In healthcare communications, our audience is patients — people who may be living with the very conditions our clients' medicines treat. Inclusive Web gave us the expertise to make sure our digital work actually reaches them. That matters more in this industry than any other."
Director of Digital, Saatchi & Saatchi Healthcare
Services Delivered
White-Label WCAG 2.1 AA Audits (Pharma & Health Clients)
Ongoing Client Property Monitoring
Healthcare Communications Accessibility Strategy
Real-User Usability Testing (Patient & HCP Audiences)
Pharma UI Component Remediation Guidance
Campaign Production Milestone Reviews
Agency Staff Training (Healthcare Context)
Continuous Improvement Process
Value Delivered to the Agency
Federal obligations and public expectations that made this work essential.
Accessible Healthcare Communications Delivery
Reduced Client ADA Legal Exposure
Pharma Regulatory + Accessibility Expertise
Patient Equity in Digital Health Communications
Differentiated Healthcare Agency Positioning
Does your healthcare communications agency have the accessibility expertise your pharma clients — and their patients — deserve?
Inclusive Web partners with digital agencies to embed accessibility expertise directly into their delivery process — reducing cost, eliminating guesswork, and ensuring every client build meets the standard.